Connecting users, business, and technology through design.

My focus is on transforming complex journeys into experiences that people can navigate on their own. At Seguros Unimed, I learned to work and innovate in a highly regulated environment. I restructured the company's beta tester program from scratch, conducted workshops and research with customers, employees, and business teams. Always tracking metrics to know if what we delivered actually changed anything.

I got here along a crooked path, and it helps me every day: I spent two and a half years as a mechanical assembler on the Mercedes-Benz production line before moving into communications and then into UX. Anyone who has worked inside a real operational process understands, in practice, why a badly designed flow is not just an annoyance on a screen. It is rework, it is a queue, it is someone at the end of the line fixing it by hand.